Sign in / Join

Intermarché will no longer promote at -70%

Ⓒ AFP/Archives – JOEL SAGET – | Intermarché will no longer promote at -70%

Intermarché will no longer conduct promotions of up to 70%, such as that carried out on Nutella jars that has degenerated into jostling, but does not consider itself responsible for such excesses, said his boss in the Journal du Dimanche.

“Promotions at – 70%, we are now in the obligation to stop them,” said Thierry Cotillard in reference to the bill limiting such promotions, presented Wednesday in the Council of Ministers after the General States of Food.

The Minister of the Economy, Bruno Le Maire, had asked Wednesday the retailer to stop such operations after the riots that followed the promotion launched in late January.

“We take this opportunity to once again apologize to our mistreated teams, but these excesses, and the image they send back to us from our society, must be read as revealing a real expectation of consumers in terms of power. purchase, “added Cotillard.

As a result of this search for additional purchasing power, the boss of Intermarché downplayed the responsibility of his company in these events.

“We would not be held responsible for what is a symptom,” he said.

“We had not imagined such excitement, there were real physical excesses in a dozen stores, and many incivilities elsewhere,” he added.

Mr. Cotillard assured that the promotion operation on the Nutella “was not carried out without partnership with the Ferrero group” while acknowledging that it is Intermarché who fixed the selling price.

Ⓒ dpa/AFP/Archives – Tobias Hase – | the manufacturer of Nutella had disassociated itself from the promotion of Intermarché

In contrast, the manufacturer of Nutella had disassociated itself from this operation, and stressed that “this promotion was decided unilaterally” by Intermarché.

Intermarché is going to pursue major commercial operations on non-food, said his boss.

“Regarding non-agricultural products or heavily processed by multinational agribusiness, we continue to receive proposals for price reduction campaigns between 30 and 50%, consumers want it,” he said.

“Price competitiveness remains an imperative, and we are asking that the cap on promotions be limited to food products that have a direct link with agriculture,” added the owner.

The bill on food presented Wednesday is supposed to end the price war between distributors, and give some air to farmers.

It provides a “framing” promotions and raise the threshold for resale at a loss (SRP) of 10%, that is to say that the products must be sold at least 10% above their purchase price .

Terms of service